The Car Care Council highlights two months during the year to focus attention on the importance of car care and preventative maintenance – National Car Care Month in April and Fall Car Care Month in October.
April is the optimum time to remind your customers to get their cars ready for spring driving, summer road trips, and to deal with any lingering issues they might have put off over the winter months.
AutoZone, Inc. recently launched its new top-of-the-line Duralast GT brake pads, offering race-ready, proven stopping performance. They were put to the test when Team Penske driver Joey Logano ran the Duralast GT brakes on the No. 22 Shell-Pennzoil Ford Fusion that won the “Clash” at Daytona International Speedway on February 19.
Every technician, no matter how long he or she’s been in the business of automotive repair, takes pride in their tools. But what about the technician’s most valuable tool, your hands? Do you take care of them? Or are they sore and beat up from so much grime, repetitive motion, and often freezing temperatures? Here are some suggestions for treating your hands with the same respect and consideration that you show the most expensive tools in your collection.
For the independent shop owner, the biggest competition for their business may not be the mom and pop shop down the street, but the OE dealers in their area. With big ad budgets and slick marketing materials, they’re out to woo and capture the hearts, minds, and wallets of customers.
Getting organized is one of those things most of us have resolved to do at multiple points, both in our careers and personal lives. Whether it’s your professional tool cart or the kitchen junk drawer, we often procrastinate dealing with the issue because it’s hard to know where to start. That’s why we were so excited to run across this article by Tess Collins in Ratchet+Wrench.
Running a profitable shop is a challenge. You’re probably running the numbers multiple times a day—in your head, on paper, in your shop management system—to figure out where you are financially and where you need to be. There are so many considerations with owning a shop, some of them requiring extensive thought and planning, that it’s important to use automated systems whenever possible.
Are you getting ready for the ASE Certification Test? When you pass, you’ll join a group of the “best of the best” in the industry—currently around 300,000 automotive technicians and service managers. The National Institute for Automotive Service Excellence has been testing and certifying automotive professionals since 1972 to help ensure excellence in automotive repair and service.
There are so many ways to show your customers you care about them and their vehicle. Beyond coupons and discounts, you can show your appreciation through communication. If you sent a message to each of your customers and that message brought even 10 percent of them into your shop for deferred work or regular maintenance—what would the impact be on your bottom line?
As a shop owner, you want to make sure your customers are satisfied and happy with the service they’ve received. Better yet, you want your customers to recommend your business to others. Word-of-mouth and personal recommendations are much more powerful than online reviews or picking the top search engine result.
From the 18-year-old who just graduated from high school to the career changer in his or her 40s, technicians enter the field of automotive repair with different levels of health and fitness. Automotive repair requires constant changes in body positions throughout the work shift,
by Sara EisenbergContributions from John Lee & Rich Diegle
As a shop owner, your goals include looking for ways to increase your business and, even more importantly, to secure repeat business. There is one way you can achieve both goals, of increasing and ensuring repeat business:
I was talking with the owner of a fairly successful shop in Boston the other day. He told me that, although his technicians’ productivity is above average, they still seem to have problems making flat rate on diagnostics.
Most people are inundated with emails. Information from companies about recent orders, customer inquiries, spam, invitations to play Clash of Clans—it can be overwhelming to sort through it all and determine what needs action. At ALLDATA, we try to make your life easier. And that’s why we’re introducing the Message Center to ALLDATA Repair and ALLDATA Collision.
Factory repair procedures are essential for many reasons – from identifying and locating materials (UHSS, mild steel, aluminum, magnesium, plastics etc.) to programming a multitude of electronic systems. And today you need OEM information for the structural repairs you used to do in your sleep…before cars became so extremely complex.
By John Lee and Rich Diegle, ALLDATA Tech-Assist Team
Our friend, let’s call him Jim, is a great mechanic. He’s even better at writing service orders and taking care of his customers. Like many good mechanics, after years of providing great service at someone else’s shop, he decided to make the transition to opening his own shop.
Cars and trucks are a big part of people’s lives. They help us go places, do things, and we depend on them like few other things in our lives. People also tend to love their cars and spend lots of money on them. So when defects – real or perceived – are brought to light,
ALLDATA is in business to support the automotive repair and collision industries with proven systems and services that make a positive difference. Over the years, we have learned a thing or two about what it takes to help a shop succeed. We are sharing a few of these “best practices” in the interest of keeping your business strong and healthy.