As a shop owner, you want to make sure your customers are
satisfied and happy with the service they’ve received. Better
yet, you want your customers to recommend your business to
others. Word-of-mouth and personal recommendations are much more
powerful than online reviews or picking the top search engine
So how can shops show customers that they are the most important
part of the business? As Mike Anderson, a leading collision
repair business consultant, says in his recent article for
searchautoparts.com, you should give customers some “Ritz-Carlton
or Nordstrom service.” Be specific on when you will get in
touch with them. Does your customer prefer to be texted or will a
phone call do? Little things like this, plus adding a personal
touch, go a long way.
“Utilize technology to work smarter, not harder,” says Anderson.
“At the end of the day, customers trust you to repair their
vehicle so their family is safe. That means you have a personal
responsibility to research every single vehicle through OEM
information to ensure you do a safe and proper repair every
Read Mike’s article and ask yourself, “Am I showing my
customers they are important? Do they know that the safety
of their vehicle – and family – is my top priority?” If not, it
may be time to up your game. Whether you are a repair, collision
or hybrid shop, technology
tools—like ALLDATA—can help.