ALLDATA News staff note: While this article is targeted to new car dealerships, it’s packed with great information relative to Millennials that’s applicable to any business.
For years, people have been writing about Millennials and their impending impact on the way dealerships do business but here’s a little news for you: the Millennial generation is now. In 2016, Millennials accounted for approximately 30 percent of all new vehicle sales, according to J.D. Power and Associates.
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