MBA or One Day Seminar? Business Training for a Busy Shop Owner
By Wallis Miller, ALLDATA Lead Training Developer
You’ve ensured your techs stay current with technology through on-going training. Your front counter folks have been coached in good customer service and ‘best practices’ for promoting more business. So your shop is ready to rock and roll, right? Well, may
be. Making sure your staff has all the skills and knowledge they need is important, but ensuring your skills as a business owner or manager is even more important.
Do you have the skills you need to be a sales coach, financial analyst, marketing strategist and human resources specialist? Take a minute and review your skills – be honest about where your business knowledge needs strengthening.
Short of going for an MBA, where do you find help to become a better business owner?
One place to start is the Small Business Administration’s website (www.sba.gov). There you will find links to solid information on starting, running and managing a small business. They cover diverse topics such as finance and accounting, marketing and sales, and hiring and managing employees. They even provide information on how to set up a payroll system. All of this is free, but it is aimed at small businesses in general.
How about training designed specifically for an automotive repair shop? An internet search will reveal seminars and workshops on everything from marketing to hiring good technicians. Some firms, such as the Automotive Training Institute (ATI) offer one-day workshops, as well as extensive, personalized training tailored to the specific needs of your business.
Another resource for shop owners is the ALLDATA® Training GarageSM. ALLDATA’s catalog of professional development classes includes over 20 courses designed exclusively for running an automotive repair facility, including: hiring best practices, understanding financial reports, business analysis, marketing and sales.
Increasing your management skills and knowledge is a direct investment in your business. If your business is ready to ‘rock and roll’ – are you ready to lead the band?