Far East Motors Keeps Customers Coming Back with ALLDATA® MarketSM
Jonathan Moser used to work at a new car dealership, but he wanted
the satisfaction of owning his own shop. At Far East Motors, he wanted
to harness the power of the Internet to help promote his shop.
“10% more effort keeps us above everyone else. ALLDATA Market helps keep us on top of the competition!” – Jonathan Moser, Owner
To increase efficiency through online appointments
To outperform the competition
To drive customers into the shop with weekly special offers
To find and utilize an integrated shop management system and customer marketing solution to maximize profitability.
Far East Motors decided to use ALLDATA® MarketSM and ALLDATA® ManageSM to help them efficiently and cost effectively communicate with their customers. They promote their ALLDATA Market website on all mailings and advertisements. Through their website, they offer weekly specials and online appointment requests. To motivate customers, they give away a state lottery ticket for every online appointment that’s scheduled. Tickets that do not win are deposited into a “second-chance” drawing for a $50 gasoline card. A customer VIP rewards program provides further incentive to visit Far East Motors.
Coupons for special offers are rotated weekly on the ALLDATA Market website to keep the promotions fresh and to keep customers checking the site regularly. And to make sure that they could easily communicate with customers, Far East Motors customized their ALLDATA Manage shop management system to make customer email addresses mandatory on all estimates and repair orders.
Far East Motors has realized a 20% increase in customer retention using ALLDATA Market.
The shop operates more efficiently with fewer phone calls due to online appointment requests.
Shop: Far East Motors Location: Silver Spring, Maryland Year Est: 1995 Owner: Jonathan Moser Website: www.fareast.procarcarezone.com