Folsom Car Care Center Increases Customer Loyalty by 15% Using ALLDATA® MarketSM
The Carlomagnos had limited experience in managing an automotive repair shop, but they did have experience operating a business. They chose to locate their shop in a community already populated with car repair businesses, so their first priority was effective customer marketing and differentiating themselves from the competition. But, attracting customers was just part of their plan. Elton and Claire wanted to focus on retaining their most profitable customers. They believed that they could be successful and maintain balanced lives by working smarter.
“Once, within 15 minutes of emailing service reminders to our customers, the phone rang. A customer responded to the email and made an appointment for repairs totaling $1,400!” – Claire Carlomagno
To establish a loyal customer base.
To encourage customers to visit the shop more often for routine maintenance, as well as repairs.
To maintain a consistent and steady workflow.
After a conversation with an ALLDATA representative, the Carlomagnos subscribed to ALLDATA® MarketSM to help them communicate with their
customers. ALLDATA Market fit perfectly with their goals. Email provides a cost effective and convenient means of communication, and ALLDATA’s
customer relations tool makes it even easier, with monthly service reminders and newsletters to customers on the shop’s email list. In addition, ALLDATA Market allows customers to request service appointments online.
As part of the write-up process, the shop’s personnel always ask customers for their email addresses. Most customers willingly provide it, and some even prefer to be contacted via email. Keeping the Folsom Car Care Center name in front of customers through regular email communication has made a huge difference to the bottom line of the business.
ALLDATA Market yielded immediate results, helping Folsom Car Care Center to retain profitable customers and to promote scheduled maintenance and recommended repairs with little effort.
Folsom Car Care Center averages 87 online appointments a month.
The shop purposefully reduced car count by 10 percent. However, by emphasizing scheduled maintenance for profitable repeat customers, sales have increased 15 percent! The shop’s five technicians work on approximately 19 – 20 vehicles per day in eight service bays.
Shop: Folsom Car Care Center Location: Folsom, California Year Est: 2000 Owners: Elton and Claire Carlomagno Website: www.folsomcarcare.procarcarezone.com