Mechanics Plus Keeps 90% of their Customers Coming Back with ALLDATA® MarketSM
Bill Allen’s dream was to own a trusted auto repair shop in his hometown, and, in 2002, he achieved his dream when he bought an established shop. As a lifelong Casselberry, Florida resident, Bill’s customers are his
neighbors. So, he has a stake in providing good service, along with providing a pleasant workplace for his employees.
Building trust is the key to the Mechanics Plus plan. The shop website includes the question and answer, “Do you have your mechanic’s cell phone number? You do now.” Bill Allen’s cell number is listed.
With newer vehicles needing fewer repairs, Bill believes that the success of his business hinges on keeping customers coming back for their recurring maintenance needs.
“We just ask for an email address right after their name. They give it to us 95% of the time” – Bill Allen
To build trust among current and prospective customers.
To retain a loyal customer base.
To increase the shop’s revenue on each ticket.
Mechanics Plus began subscribing to ALLDATA® MarketSM in 2003. The shop quickly relied on the ALLDATA Market website to help present a professional image to current and prospective customers. Bill Allen stresses that he could not have built the website without ALLDATA Market, and that they do all they can to deliver on the promise that the site conveys.
Mechanics Plus employees ask customers for their email addresses, and the they have collected more than 2,000 since they built their shop’s website. ALLDATA Market automatically sends newsletters and service reminders to the database of names each month. This strategy, according to Bill, has “tremendously” helped further the shop’s goal of retaining profitable customers.
At least 90% of Mechanics Plus customers have returned three times or more.
Service reminder emails have markedly increased the number of appointments among the database of more than 2,000 customers.
More vehicle-owners come in for scheduled maintenance than for repairs.
Based on its success, Mechanics Plus plans to purchase property and expand its operation.
Shop: Mechanics Plus Location: Casselberry, Florida Year Acquired: 2002 Owner: Bill Allen Website: www.mechanicsplus.procarcarezone.com