Mechanics Plus Keeps 90% of their Customers Coming Back with
Bill Allen’s dream was to own a trusted auto repair shop in his
hometown, and, in 2002, he achieved his dream when he bought an
established shop. As a lifelong Casselberry, Florida resident,
Bill’s customers are his
neighbors. So, he has a stake in providing good service, along
with providing a pleasant workplace for his employees.
Building trust is the key to the Mechanics Plus plan. The shop
website includes the question and answer, “Do you have your
mechanic’s cell phone number? You do now.” Bill Allen’s cell
number is listed.
With newer vehicles needing fewer repairs, Bill believes that the
success of his business hinges on keeping customers coming back
for their recurring maintenance needs.
“We just ask for an email address right after their name. They
give it to us 95% of the time” – Bill Allen
To build trust among current and prospective customers.
To retain a loyal customer base.
To increase the shop’s revenue on each ticket.
Mechanics Plus began subscribing to ALLDATA® MarketSM in 2003.
The shop quickly relied on the ALLDATA Market website to help
present a professional image to current and prospective
customers. Bill Allen stresses that he could not have built the
website without ALLDATA Market, and that they do all they can to
deliver on the promise that the site conveys.
Mechanics Plus employees ask customers for their email addresses,
and the they have collected more than 2,000 since they built
their shop’s website. ALLDATA Market automatically sends
newsletters and service reminders to the database of names each
month. This strategy, according to Bill, has “tremendously”
helped further the shop’s goal of retaining profitable customers.
At least 90% of Mechanics Plus customers have returned three
times or more.
Service reminder emails have markedly increased the number of
appointments among the database of more than 2,000 customers.
More vehicle-owners come in for scheduled maintenance than
Based on its success, Mechanics Plus plans to purchase
property and expand its operation.
Shop: Mechanics Plus Location: Casselberry, Florida Year Acquired: 2002 Owner: Bill Allen Website: www.mechanicsplus.procarcarezone.com