At Morty’s Auto Care 75% of Appointments are made Online
Using ALLDATA® MarketSM
Morty’s Auto Care is located in the metropolitan Washington DC
area, which has a high percentage of people who regularly access
the Internet. Morty’s challenge was to find a convenient and
affordable method of leveraging on technology to attract and
retain the region’s tech-savvy vehicle owners.
“It’s not how many cars you have, it’s the dollar value of each
repair order.” – Morty Ahmadi, Owner
To retain profitable customers.
To maintain an optimum car count.
To increase efficiency by leveraging on technology.
Morty chose ALLDATA® MarketSM to help provide the level of
customer service he knew he had to deliver. This customer
relations management system allows customers to request
appointments online. As an incentive, Morty’s gives out
Starbucks® gift cards with a customer’s first online appointment.
Promoting online appointments has proven to be a highly effective
and efficient strategy for Morty’s Auto Care. The shop also
offers promotional coupons on its ALLDATA Market website.
Seventy-five percent of all the shop’s appointments are
requested online – only ten percent by phone.
Morty’s car count is optimized to achieve the highest dollar
value on each repair order.
Shop: Morty’s Auto Care Location: Chantilly, Virginia Year Est: 1988 Owner: Morty Ahmadi Website: www.mortys.procarcarezone.com