At Morty’s Auto Care 75% of Appointments are made Online Using ALLDATA® MarketSM
Morty’s Auto Care is located in the metropolitan Washington DC area, which has a high percentage of people who regularly access the Internet. Morty’s challenge was to find a convenient and affordable method of leveraging on technology to attract and retain the region’s tech-savvy vehicle owners.
“It’s not how many cars you have, it’s the dollar value of each repair order.” – Morty Ahmadi, Owner
To retain profitable customers.
To maintain an optimum car count.
To increase efficiency by leveraging on technology.
Morty chose ALLDATA® MarketSM to help provide the level of customer service he knew he had to deliver. This customer relations management system allows customers to request appointments online. As an incentive, Morty’s gives out Starbucks® gift cards with a customer’s first online appointment. Promoting online appointments has proven to be a highly effective and efficient strategy for Morty’s Auto Care. The shop also offers promotional coupons on its ALLDATA Market website.
Seventy-five percent of all the shop’s appointments are requested online – only ten percent by phone.
Morty’s car count is optimized to achieve the highest dollar value on each repair order.
Shop: Morty’s Auto Care Location: Chantilly, Virginia Year Est: 1988 Owner: Morty Ahmadi Website: www.mortys.procarcarezone.com