ALLDATA expands its presence in Canada Industry leader implements direct market strategy for OE Automotive Repair Information and Business Productivity Programs.
Elk Grove, CA – December 15, 2011 – ALLDATA LLC, the leading provider of manufacturers’ automotive repair information and solutions for the professional automotive service and collision repair industries, is expanding its direct presence in Canada to better serve its growing customer base. The company will operate as ALLDATA Canada Services Ltd.
“We feel the time is right to strengthen our position in the Canadian market,” said Kevin Culmo, ALLDATA’s Group Vice President of Sales, Operations and Strategic Planning. “Previously, ALLDATA products were sold through a third party distributor in Canada. The marketing effort was limited, and many prospective customers were not cognizant of our repair, shop management and customer relations products. We now have a tremendous opportunity to build brand awareness and communicate the advantages of our full ALLDATA product suite to shops throughout the country.”
Twenty-five years ago, ALLDATA was the first to market electronic repair information. Today, its systems are used by more than 80,000 repair shops in North America. Its core product, ALLDATA® RepairSM S3000, provides original vehicle manufacturer’s (OE) diagnostic and repair procedures, specifications, diagrams and technical service bulletins on more than 33,000 engine-specific vehicles. ALLDATA® CollisionSM S3500 includes all that, plus detailed collision repair procedures. ALLDATA® ManageSM, an increasingly popular shop management system, offers features proven to increase productivity. ALLDATA® MarketSM helps shops build long-lasting customer relationships.
Canadian subscribers are offered billing in Canadian dollars, customer service in both French and English and comprehensive training and support. For more information on ALLDATA in Canada, please visit www.alldatacanada.ca or call 800-697-2533.