ALLDATA selected as trade magazine readers’ favorite for fifth consecutive year
Elk Grove, CA – January 7, 2008 – For the fifth year in a row, ALLDATA® has received the prestigious Readers’ Choice Award from Babcox Publications. ALLDATA was chosen by the readers of Brake & Front End, Underhood Service and ImportCar magazines. This distinctive award acknowledges ALLDATA’s outstanding advertising achievements and brand recognition in the automotive marketplace.
“Of the hundreds of advertisers who seek readers’ attention, these companies are among the best,” said Publisher Jeff Stankard. “They recognize that repair shop owners and managers consistently cite trade magazines as the leading source of product and technical information, and when you combine an effective advertising message with a marketspecific magazine, you get a marketing program that delivers results.”
“At ALLDATA, we focus intently on customer care and satisfaction; it is especially gratifying to see our efforts validated by this award. These publications are a vital link in our communications strategy,” said Steve Gill, ALLDATA’s VP of marketing.
Professional repair shop owners receiving Brake & Front End, Underhood Service and ImportCar magazines participated in the nationwide Babcox survey of advertising readership and advertising recall. In addition to the Babcox Reader’s Choice Award, ALLDATA recently won the “Top 5 Tools Award” presented by TechShop magazine. This marks the third consecutive year that ALLDATA has received this coveted award.