ALLDATA Signs Strategic Agreement with AutoVitals to Enhance its Business Solutions Suite AutoVitals strategic engagement will offer an improved acquisition and retention solution to ALLDATA's mechanical and collision customers.
Elk Grove, CA – March 6, 2012 – ALLDATA LLC, the leading provider of manufacturers’ automotive repair information and solutions for the professional automotive service and collision repair industries, has entered into an agreement with AutoVitals® to help repair shops attract and retain customers.
“ALLDATA® has selected AutoVitals as the best solution in the industry for helping customers reach a wide audience of interested consumers,” said ALLDATA President Jeff Lagges. “We have always been about helping shops succeed, and this is a proven tool to help them get the results they want.”
The collaboration of ALLDATA and AutoVitals offers immediate benefits to a repair facility through ALLDATA’s suite of Market products that leverage web technologies and social media. By deploying AutoVitals’ marketing platform, which is specific to the independent automotive industry, shops can inexpensively reach a wide audience. AutoVitals’ can tailor search engine optimization technology to significantly improve a shop’s ranking and visibility, which can translate to higher profits. Additionally, customer reviews are solicited to build an online reputation.
“In areas with 20,000 drivers or more, there are more than 2,000 Internet searches for auto repair shops per month,” said AutoVitals CEO Uwe Kleinschmidt. “Our services help shop owners significantly cut their advertising budgets with substantially higher returns. And they achieve a highly personalized customer experience at the counter and beyond. Teaming up with ALLDATA should enable many ALLDATA repair shop users to make dramatic improvements in customer acquisition and retention.”
AutoVitals’ products easily integrate with ALLDATA® ManageSM, ALLDATA’s popular shop management system. Pairing the programs can result in cost-effective business strategies, further extending the benefits of AutoVitals.
“Twenty-five years ago, ALLDATA was the first to market electronic repair information,” adds Lagges. “Today, our products are used by more than 80,000 shops. AutoVitals is a great fit for us. It perfectly complements our tradition of innovation and the direction we have been going.”