Elk Grove, CA – November 16, 2007 - Jeff Lagges, President of ALLDATA LLC, has announced the rebranding of ALLDATA’s product line. “With sales growth and technology driving product innovations and shared functionality, it is time to consolidate our brands under the ALLDATA umbrella,” says Lagges. “We have tremendous equity in the ALLDATA name, and it makes sense to promote the ‘ALLDATA quality’ we build into every product.”
ALLDATA’s rebranded suite of products includes all the necessary information, management and marketing tools that professional automotive repair shops need most:
ALLDATA Repair – Auto manufacturers’ diagnostic and repair information for repair professionals and vehicle owners
ALLDATA Manage – A strategic Shop Management Solution, available in “Basic” and “Elite” versions
ALLDATA Market – An online Customer Relations tool to drive business and build customer loyalty
ALLDATA Collision – Factory-correct repair information for the collision professional
New logos unify the look of each product. Marketing materials will start using the new names immediately, while the products themselves will reflect the new branding as they are updated.