Elk Grove, CA – February 25, 2008 – ALLDATA® has received the prestigious 2007 Readers’ Choice Award from Babcox Publications’ Underhood Service magazine for the sixth year in a row. ALLDATA was chosen by the magazine’s readers for ALLDATA’s outstanding advertising achievements and brand recognition in the automotive marketplace.
“Congratulations on winning this prestigious award, which is a reflection of your company’s brand strength in the market and ad creation excellence,” said Publisher Jeff Stankard.
“Underhood Service is read by a large percentage of our customers,” said ALLDATA Marketing Director Helene Ton. “The results of the Babcox survey confirm what we already know – customer satisfaction for ALLDATA products is extremely high.”
Professional repair shop owners receiving Underhood Service magazine participated in the nationwide Babcox survey of advertising readership and advertising recall. In addition to the Underhood Service Reader’s Choice Award, ALLDATA also won Reader’s Choice Awards from ImportCar and Brake & Front End magazines.
ALLDATA is the automotive service industry’s leading provider of factorycorrect automotive repair information.