Growth Leads to Revamped ALLDATA(R) Product Line
Elk Grove, CA - November 16, 2007 - Jeff Lagges, President of ALLDATA
LLC, has announced the rebranding of ALLDATA's product line. "With sales growth
and technology driving product innovations and shared functionality, it is time
to consolidate our brands under the ALLDATA umbrella," says Lagges. "We have
tremendous equity in the ALLDATA name, and it makes sense to promote the 'ALLDATA
quality' we build into every product."
ALLDATA's rebranded suite of products includes all the necessary information,
management and marketing tools that professional automotive repair shops need most:
- ALLDATA Repair - Auto manufacturers' diagnostic and repair information for repair professionals and vehicle owners
- ALLDATA Manage - A strategic Shop Management Solution, available in "Basic" and "Elite" versions
- ALLDATA Market - An online Customer Relations tool to drive business and build customer loyalty
- ALLDATA Collision - Factory-correct repair information for the collision professional
New logos unify the look of each product. Marketing materials will start using
the new names immediately, while the products themselves will reflect the new
branding as they are updated.
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