Underhood Service Readers Choose ALLDATA
Elk Grove, CA, February 25, 2008 - ALLDATA has received the prestigious 2007
Readers' Choice
Award from Babcox Publications' Underhood Service magazine for the sixth year in a row.
ALLDATA was chosen by the magazine's readers for ALLDATA's outstanding advertising achievements
and brand recognition in the automotive marketplace.
"Congratulations on winning this prestigious award, which is a reflection of your company's
brand strength in the market and ad creation excellence," said Publisher Jeff Stankard.
"Underhood Service is read by a large percentage of our customers," said ALLDATA
Marketing Director Helene Ton. "The results of the Babcox survey confirm what we already
know - customer satisfaction for ALLDATA products is extremely high."
Professional repair shop owners receiving Underhood Service magazine participated in
the nationwide Babcox survey of advertising readership and advertising recall. In addition
to the Underhood Service Reader's Choice Award, ALLDATA also won Reader's Choice Awards
from ImportCar and Brake & Front End magazines.
ALLDATA is the automotive service industry's leading provider of factorycorrect
automotive repair information.

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