So what does it mean for you to “one up” the competition? You’ve
invested time and money to install the latest and greatest
software systems throughout your business. You have the best
frame rack and electronic measuring devices available on the
market. You have the most talented welders who allow you to
replace panels and structural components according to OEM
standards, and you have the equipment necessary to refinish
vehicles in a way that rivals factory paint jobs. So what more do
One way to improve your business would be to get more traffic
coming to your facility during off-peak times. However, another
piece of repair equipment or a tech isn’t going to solve that
problem because it’s not a collision repair issue but a marketing
one. With the overwhelming amount of marketing tools available
today, are you making the best investments to get the return you
When you select a tool or piece of equipment, it’s usually to
address a specific issue. You need to transfer that type of
clarity to your business. Start by determining exactly what
problem(s) you want to solve. Make a list. Think big, then scale
down from there based on your timeline and finances.
Over the last 20 years, one of the most essential marketing tools
that has come to the forefront is a website. Do you have a
business website that not only gives current and prospective
customers contact information but gives them the ability to
schedule appointments? Does it provide customers with Technical
Service Bulletins (TSBs) or facts about recalls, which not only
is valuable information but provides you opportunity to up-sell?
Does it make use of social networking such as Facebook or
Twitter? Do you have e-mail? Twenty years ago, an advertisement
in the Yellow Pages was enough. Not in today’s world.
Finding someone to build a quality website that meets your needs
is not easy, and the process can be time consuming and costly.
However, it can provide a return on investment that rivals your
best equipment or tools. Things to do:
Check with your current or prospective business vendors to
see if they offer a low-cost solution. Use the Internet to find
testimonials, reviews and Better Business Bureau ratings.
Explore the Internet for offerings that can provide a minimal
investment with a high rate of return. Make sure that the
business tool you choose provides you with the capabilities to
drive traffic to your door.
An often overlooked resource may already be in your shop.
Re-examine the business tools you currently have in place. There
may be updates or unused features that can help you generate
additional traffic to your business. These tools may also provide
avenues to connect to a website or other communication tool.
Maximize the tools that you have in-house; make them work harder
TSBs can generate an additional income stream. Determine if your
current systems and software provide up-to-date releases or give
you an alert when the manufacturer posts the release so that the
information you have is timely, not behind the curve and
Here’s a real-world scenario where a TSB paired with a customer
complaint can make you the hero and potentially give you repeat
A customer has just dropped off their vehicle for collision
repairs. While speaking with them, you find that they have a
problem with something totally unrelated to the accident.
The vehicle is a 2006 Chevrolet Impala. It’s out of factory
warranty. The problem the customer has relates to the front door
glass squealing when it’s rolled up or down.
A quick search by you reveals a TSB on the problem. It explains
the reasons as well as the steps to perform the repair. If the
car remained under warranty, then you probably just made a
lasting impression on your customer. In this scenario, the
warranty has expired, which gives an opportunity to remedy the
issue, create additional revenue for your business and educate
the customer that your business does standard automotive repair
as well as collision repair.
Here’s the TSB that turned the above scenario into a business
Always refer to ALLDATA for safety procedures, identification of
material types, recommended refinish materials, removal and
installation procedures. Always refer to General Motors Company
for questions relating to applicable or non-applicable
warranty repair information.
2006-2008 Chevrolet Impala V6-3.9L VIN 1 built prior to
Front door window glass weather strip
TSB Title: 06-08-64-033C 04/29/2008 Body – Front/Rear Window
Noise When Operated
Supersede: This bulletin is being revised to update the model
years and add the build date. Please discard Corporate Bulletin
Number 06-08-64-033B (Section 08 – Body & Accessories).
Rubbing/squealing/grinding noise when door glass is raised or
lowered, scratches in door glass (replace door glass belt sealing
strip). This condition may be caused by dirt accumulating on the
lip of the belt sealing strip.
Part Number Description
15930908 Right Front Outer Door Glass Belt
15930909 Left Front Outer Door Glass Belt
15950548 Right Rear Outer Door Glass Belt
15950549 Left Rear Outer Door Glass Belt
Replace the door glass outer belt sealing strip with a newly
designed outer belt sealing strip. Refer to Front Side Door
Window Belt Outer Sealing Strip Replacement or Rear Side Door
Window Belt Outer Sealing Strip Replacement in SI.
Clean the glass with glass cleaner, and if scuffs or scratches
are found, it may be necessary to replace the glass as well.