On Thursday, July 27, ALLDATA partnered with Google’s Automotive Marketing team to provide a free one-hour webinar on “Best Online Marketing Practices” for automotive shops, presented by Google Product Specialist Matt Krystofik.
by Tim Flannery CEO Automotive Training Group, Inc
I would like to become a neurosurgeon. It looks like fun, and I hear it pays well. A simple online search reveals that, assuming half of my undergraduate works applies, I’m in for 6 years of school and 6 years of residency. For a few hundred thousand and a loss of 12 years of my current income, I’ll be ready to go – when I’m 62. It’s hard to imagine a break-even on this investment. And besides, I love automotive diagnostics almost as much as I think I would love neurosurgery.
Automotive technology continues to advance at a rapid pace, not just under the hood, but throughout the entire vehicle. Given this ‘Technical Tsunami,’ it’s difficult for collision repair technicians and estimators to spot and accurately assess the full extent of repairs needed if they don’t have the most up-to-date training.
It’s mid-summer already – can you believe it? For folks across the country, including your customers, that means a road trip could be in the works. You want your customers’ vehicles to be well prepared before they head out, which could mean extra service work coming in for you. You also want them to have a great time once they’re out on the road.
Going to NACE Automechanika Chicago? Still thinking about it? Here’s another great reason to attend: ALLDATA’s own Jean-Luc Sauriol will be teaching an in-depth class titled, “Unlocking Fuel Trims: The Analysis of Fuel Trim Corrections for Drivability Diagnostics.”
It is the middle of Summer and cars with air conditioning issues will be descending on shops in droves. Are you ready? In this Fixed Ops article, Eric Shultz addresses what you need to know about refrigerant R-1234yf, which has entered the U.S. market. “
At the 2017 Alliance of Automotive Service Providers/New Jersey (AASP/NJ) Conference and Tradeshow, Mike Anderson of Collision Advice debuted a condensed version of a new seminar on “100% Disassembly and Parts Mirror Matching.”
The Women’s Industry Network (WIN) wrapped up its 11th annual conference this past May with great success. WIN is a non-profit organization dedicated to encouraging, developing, and cultivating opportunities to attract women to the field of collision repair while recognizing excellence, promoting leadership, and fostering a network among the women who are shaping the industry.
Automotive repair industry veteran John Shoemaker writes in a recent Aftermarket Business World™ article that, “ … we need to rethink the way we discuss repairs with insurers. We need to step away from negotiating a repair based on opinion and desire, to educating how a repair should be accomplished using OEM processes.”
The Car Care Council highlights two months during the year to focus attention on the importance of car care and preventative maintenance – National Car Care Month in April and Fall Car Care Month in October.
April is the optimum time to remind your customers to get their cars ready for spring driving, summer road trips, and to deal with any lingering issues they might have put off over the winter months.
AutoZone, Inc. recently launched its new top-of-the-line Duralast GT brake pads, offering race-ready, proven stopping performance. They were put to the test when Team Penske driver Joey Logano ran the Duralast GT brakes on the No. 22 Shell-Pennzoil Ford Fusion that won the “Clash” at Daytona International Speedway on February 19.
Every technician, no matter how long he or she’s been in the business of automotive repair, takes pride in their tools. But what about the technician’s most valuable tool, your hands? Do you take care of them? Or are they sore and beat up from so much grime, repetitive motion, and often freezing temperatures? Here are some suggestions for treating your hands with the same respect and consideration that you show the most expensive tools in your collection.
For the independent shop owner, the biggest competition for their business may not be the mom and pop shop down the street, but the OE dealers in their area. With big ad budgets and slick marketing materials, they’re out to woo and capture the hearts, minds, and wallets of customers.
Getting organized is one of those things most of us have resolved
to do at multiple points, both in our careers and personal lives.
Whether it’s your professional tool cart or the kitchen junk
drawer, we often procrastinate dealing with the issue because
it’s hard to know where to start. That’s why we were so excited
to run across
this article by Tess Collins in Ratchet+Wrench.
Running a profitable shop is a challenge. You’re probably running
the numbers multiple times a day—in your head, on paper, in your
shop management system—to figure out where you are financially
and where you need to be. There are so many considerations with
owning a shop, some of them requiring extensive thought and
planning, that it’s important to use automated systems whenever
Are you getting ready for the ASE Certification Test? When you
pass, you’ll join a group of the “best of the best” in the
industry—currently around 300,000 automotive technicians and
service managers. The National Institute for Automotive Service
Excellence has been testing and certifying automotive
professionals since 1972 to help ensure excellence in automotive
repair and service.
There are so many ways to show your customers you care about them
and their vehicle. Beyond coupons and discounts, you can show
your appreciation through communication. If you sent a message to
each of your customers and that message brought even 10 percent
of them into your shop for deferred work or regular
maintenance—what would the impact be on your bottom line?
As a shop owner, you want to make sure your customers are
satisfied and happy with the service they’ve received. Better
yet, you want your customers to recommend your business to
others. Word-of-mouth and personal recommendations are much more
powerful than online reviews or picking the top search engine
From the 18-year-old who just graduated from high school to the
career changer in his or her 40s, technicians enter the field of
automotive repair with different levels of health and
fitness. Automotive repair requires constant changes in
body positions throughout the work shift,
by Sara EisenbergContributions from John Lee & Rich Diegle
As a shop owner, your goals include looking for ways to increase
your business and, even more importantly, to secure repeat
business. There is one way you can achieve both goals, of
increasing and ensuring repeat business: