MBA or One Day Seminar? Business Training for a Busy Shop Owner
By Wallis Miller, ALLDATA Lead Training Developer
You’ve ensured your techs stay current with technology through
on-going training. Your front counter folks have been coached in
good customer service and ‘best practices’ for promoting more
business. So your shop is ready to rock and roll, right? Well,
be. Making sure your staff has all the skills and knowledge they
need is important, but ensuring your skills as a business owner
or manager is even more important.
Do you have the skills you need to be a sales coach, financial
analyst, marketing strategist and human resources specialist?
Take a minute and review your skills – be honest about where your
business knowledge needs strengthening.
Short of going for an MBA, where do you find help to
become a better business owner?
One place to start is the Small Business Administration’s website
(www.sba.gov). There you will find links to solid information on
starting, running and managing a small business. They cover
diverse topics such as finance and accounting, marketing and
sales, and hiring and managing employees. They even provide
information on how to set up a payroll system. All of this is
free, but it is aimed at small businesses in general.
How about training designed specifically for an automotive repair
shop? An internet search will reveal seminars and workshops on
everything from marketing to hiring good technicians. Some firms,
such as the Automotive Training Institute (ATI) offer one-day
workshops, as well as extensive, personalized training tailored
to the specific needs of your business.
Another resource for shop owners is the ALLDATA®
ALLDATA’s catalog of professional development classes includes
over 20 courses designed exclusively for running an automotive
repair facility, including: hiring best practices, understanding
financial reports, business analysis, marketing and sales.
Increasing your management skills and knowledge is a direct
investment in your business. If your business is ready to ‘rock
and roll’ – are you ready to lead the band?