Far East Motors Keeps Customers Coming Back with ALLDATA®
Jonathan Moser used to work at a new car dealership, but he
the satisfaction of owning his own shop. At Far East Motors, he
to harness the power of the Internet to help promote his shop.
“10% more effort keeps us above everyone else. ALLDATA Market
helps keep us on top of the competition!” – Jonathan Moser,
To increase efficiency through online appointments
To outperform the competition
To drive customers into the shop with weekly special offers
To find and utilize an integrated shop management system and
customer marketing solution to maximize profitability.
Far East Motors decided to use ALLDATA® MarketSM and ALLDATA®
ManageSM to help them efficiently and cost effectively
communicate with their customers. They promote their ALLDATA
Market website on all mailings and advertisements. Through their
website, they offer weekly specials and online appointment
requests. To motivate customers, they give away a state lottery
ticket for every online appointment that’s scheduled. Tickets
that do not win are deposited into a “second-chance” drawing for
a $50 gasoline card. A customer VIP rewards program provides
further incentive to visit Far East Motors.
Coupons for special offers are rotated weekly on the ALLDATA
Market website to keep the promotions fresh and to keep customers
checking the site regularly. And to make sure that they could
easily communicate with customers, Far East Motors customized
their ALLDATA Manage shop management system to make customer
email addresses mandatory on all estimates and repair orders.
Far East Motors has realized a 20% increase in customer
retention using ALLDATA Market.
The shop operates more efficiently with fewer phone calls due
to online appointment requests.
Shop: Far East Motors Location: Silver Spring, Maryland Year Est: 1995 Owner: Jonathan Moser Website: www.fareast.procarcarezone.com