Folsom Car Care Center Increases Customer Loyalty by 15%
Using ALLDATA® MarketSM
The Carlomagnos had limited experience in managing an automotive
repair shop, but they did have experience operating a business.
They chose to locate their shop in a community already populated
with car repair businesses, so their first priority was effective
customer marketing and differentiating themselves from the
competition. But, attracting customers was just part of their
plan. Elton and Claire wanted to focus on retaining their most
profitable customers. They believed that they could be successful
and maintain balanced lives by working smarter.
“Once, within 15 minutes of emailing service reminders to our
customers, the phone rang. A customer responded to the email
and made an appointment for repairs totaling $1,400!” – Claire
To establish a loyal customer base.
To encourage customers to visit the shop more often for
routine maintenance, as well as repairs.
To maintain a consistent and steady workflow.
After a conversation with an ALLDATA representative, the
Carlomagnos subscribed to ALLDATA® MarketSM to help them
communicate with their
customers. ALLDATA Market fit perfectly with their goals. Email
provides a cost effective and convenient means of communication,
customer relations tool makes it even easier, with monthly
service reminders and newsletters to customers on the shop’s
email list. In addition, ALLDATA Market allows customers to
request service appointments online.
As part of the write-up process, the shop’s personnel always ask
customers for their email addresses. Most customers willingly
provide it, and some even prefer to be contacted via email.
Keeping the Folsom Car Care Center name in front of customers
through regular email communication has made a huge difference to
the bottom line of the business.
ALLDATA Market yielded immediate results, helping Folsom Car
Care Center to retain profitable customers and to promote
scheduled maintenance and recommended repairs with little effort.
Folsom Car Care Center averages 87 online appointments a
The shop purposefully reduced car count by 10 percent.
However, by emphasizing scheduled maintenance for profitable
repeat customers, sales have increased 15 percent! The shop’s
five technicians work on approximately 19 – 20 vehicles per day
in eight service bays.
Shop: Folsom Car Care Center Location: Folsom, California Year Est: 2000 Owners: Elton and Claire Carlomagno Website: www.folsomcarcare.procarcarezone.com