Elk Grove, CA , March 10, 2008 – For the fifth
year in a row, the readers of Babcox Publications’ ImportCar
magazine have chosen ALLDATA® for a 2007 Readers’
Choice Award. The award was presented to ALLDATA in recognition
of the company’s outstanding advertising achievements and brand
recognition in the automotive marketplace.
“What makes this award truly unique is that it is the result of
our readers’ input,” said Publisher Jeff Stankard. “Our readers
identified your ads as the ones they recalled and read the most.”
ALLDATA’s Vice President of Product and Business Development,
Steve Gill, responded, “There is no greater validation of our
worth to the industry than to hear it from our customers. Helping
our customers succeed is one of the reasons we are in business.
This award indicates strong brand recognition and approval.”
Professional repair shop owners receiving ImportCar magazine
participated in the nationwide Babcox survey of advertising
readership and recall. In addition to the ImportCar Reader’s
Choice Award, ALLDATA also won Reader’s Choice Awards from
Underhood Service and Brake & Front End magazines.
ALLDATA is the automotive service industry’s leading provider of
factory-correct automotive repair information.