Elk Grove, CA – February 25, 2008 -
ALLDATA® has received the prestigious 2007 Readers’
Choice Award from Babcox Publications’ Underhood Service magazine
for the sixth year in a row. ALLDATA was chosen by the magazine’s
readers for ALLDATA’s outstanding advertising achievements and
brand recognition in the automotive marketplace.
“Congratulations on winning this prestigious award, which is a
reflection of your company’s brand strength in the market and ad
creation excellence,” said Publisher Jeff Stankard.
“Underhood Service is read by a large percentage of our
customers,” said ALLDATA Marketing Director Helene Ton. “The
results of the Babcox survey confirm what we already know -
customer satisfaction for ALLDATA products is extremely high.”
Professional repair shop owners receiving Underhood Service
magazine participated in the nationwide Babcox survey of
advertising readership and advertising recall. In addition to the
Underhood Service Reader’s Choice Award, ALLDATA also won
Reader’s Choice Awards from ImportCar and Brake & Front End
ALLDATA is the automotive service industry’s leading provider of
factorycorrect automotive repair information.