Peter Ballé to drive sales strategy and expansion across Europe, strengthening ALLDATA’s position as a leader in OEM repair information for the automotive aftermarket. 

ALLDATA Europe is proud to announce Peter Ballé as its new Vice President of Sales, bringing more than two decades of experience in the automotive industry to the role. 

Ballé brings extensive experience in driving sales growth and forging strong partnerships across the European automotive aftermarket. His appointment comes at a time of strong growth for ALLDATA Europe, which has significantly expanded its footprint across the region. The company continues to build on its position as a trusted provider of original OEM repair information, helping workshops increase efficiency, adapt to a changing vehicle landscape, and address industry challenges such as skills shortages. 

“I’m excited to join ALLDATA Europe at such a dynamic stage of its growth,” said Ballé. “Our strong product roadmap, expanding presence in key markets, and commitment to OEM accuracy put us in the best position to support workshops with the tools they need to work more efficiently and stay competitive.” 

Karol Englert, Managing Director of ALLDATA Europe, welcomed Ballé to the leadership team: “Peter is an excellent fit for ALLDATA Europe. He combines deep market knowledge with a strategic and analytical approach that will help us accelerate our growth across Europe. His experience and leadership will be instrumental as we expand into new markets and strengthen our relationships with workshops and partners.” 

Ballé also emphasized his enthusiasm for joining the company’s dynamic and engaged team: “ALLDATA has already created a significant gap between itself and the competition in terms of coverage, depth, and quality of information. That gap will only continue to grow – and I’m excited to be part of that journey.”