When people think about what Americans love, two things often come to mind: patriotism and automobiles. Since the first Fourth of July celebration took place in 1777 in Philadelphia and Boston, Americans have turned Independence Day into a full-blown celebration – complete with fireworks, flags, and a symbolic rejection of taxed tea.

Today, Fourth of July parades are more than just processions. They are rolling stages where culture and pride take center stage, brought to life by elaborate floats, convertible cars, and even the comedic chaos of Shriners in undersized vehicles. Over the years, certain presidents have used the July Fourth parade as a point of symbolism for the nation. Here are some of the most famous examples.

Presidential (Horse) Power

While the sight of an American president riding in a convertible motorcade has become a relic of the past, this tradition flourished throughout the first half of the 20th century. Each president brought their own unique style and reasoning to the vehicles they chose, using these appearances as a powerful way to connect with the public and symbolize the spirit of the nation.

One of the earliest U.S. presidents to incorporate automobiles in his motorcade was Theodore Roosevelt. At a time when most politicians still favored horse-drawn carriages as a sign of tradition and prestige, Roosevelt boldly embraced the promise of modern technology. On July 4, 1903, he made history by parading in a Columbia Electric Victoria Phaeton. This groundbreaking choice not only marked a shift in presidential transportation but also helped pave the way for future presidents to adopt increasingly modern and innovative vehicles for public appearances.

 

Fast forward to the 1940s and 50s, when another iconic Phaeton took the spotlight – this time one of only three Chrysler Crown Imperial Parade Phaetons ever built. These massive open-air "land yachts" were beloved by President Harry Truman. With their imposing size and elegant design, they embodied the post-war optimism and exceptional craftsmanship that America sought to showcase during public celebrations and parades.

As a World War II general-turned-president, Dwight D. Eisenhower proudly embodied American grandeur and strength. He frequently rode in dazzling 1950s Cadillac Eldorado Parade cars, their gleaming chrome and expansive open-convertible tops allowing him to wave freely to enthusiastic crowds. These vehicles were not just modes of transportation but symbols of a confident nation enjoying a period of prosperity and global leadership.

 

 

 

Just before his assassination, President John F. Kennedy was often seen riding in a sleek, black 1961 Lincoln Continental convertible. With its bold design, clean lines, and unmistakable presence, the Lincoln stood as a symbol of American prosperity and modern luxury. However, the tragic events of November 1963 transformed this iconic vehicle into a somber emblem of national vulnerability. In the wake of Kennedy's assassination, the era of open-air presidential motorcades came to an end, replaced by heavily fortified vehicles equipped with advanced security features designed to protect future leaders.

Instead of appearing in large, densely populated July Fourth parades, President Ronald Reagan often chose a more personal and symbolic setting to celebrate Independence Day: his beloved Rancho del Cielo in the mountains of Santa Barbara, California. Far from the fanfare of city processions, Reagan’s holiday celebrations were more intimate, typically involving family, close friends, and a familiar sight: the president behind the wheel of his 1962 Jeep CJ6.

 

This modest, rugged vehicle wasn't just a mode of transportation around the ranch; it became a subtle but powerful extension of Reagan’s image. The CJ6, known for its simplicity and durability, reflected the traits Reagan often projected. This Jeep, of course, bolstered his standings with the common American and help AMC sell more units in the early 1980s.

America’s Pastime

Although the tradition of presidents riding in drop-top cars during July Fourth celebrations ended after the Kennedy assassination, the spirit of the parade lives on. Americans still line the streets each Independence Day, even without the spectacle of presidential motorcades. While today’s presidents no longer appear in open vehicles, the Secret Service continues to commission state-of-the-art cars that symbolize America’s power, protection, innovation, and diplomatic strength. So, this Fourth of July, grab a lawn chair and a cold beverage, and enjoy the sights and sounds of your local parade – complete with hometown heroes, car clubs, first responders, and a rolling display of classic and modern muscle.